I don’t primarily sell web code; I sell peace of mind.
I could easily market to fear. Fear sells extremely well: just check out the 24-hour news channel to see what I mean. The quickest way to make money in maintenance or insurance is to create a boogeyman and then be the hero who saves the day.
But here’s the thing: I don’t need to market to some sort of irrational fear that the hackers are waiting around the corner from your website, ready to pounce. They’re probably not.
I just need to educate you on how the web works. Specifically, how WordPress works.
Read the rest of this post over at the brand-new WP Steward Blog