Maketing to Fear vs. Educated Customers: a No-Brainer.

I have moved this post and lots of other WordPress posts over to my new site at https://wpsteward.com, where I will continue publishing helpful tips for website owners going forward.

I'd rather you be educated on how the web works and not be a customer than to be my customer just because you're afraid. Creative Commons Image Attribution — I’d rather you be educated on how the web works and not be a customer than to be my customer just because you’re afraid. Creative Commons Image Attribution

I don’t primarily sell web code; I sell peace of mind.

I could easily market to fear. Fear sells extremely well: just check out the 24-hour news channel to see what I mean. The quickest way to make money in maintenance or insurance is to create a boogeyman and then be the hero who saves the day.

But here’s the thing: I don’t need to market to some sort of irrational fear that the hackers are waiting around the corner from your website, ready to pounce. They’re probably not.

I just need to educate you on how the web works. Specifically, how WordPress works.

Read the rest of this post over at the brand-new WP Steward Blog