I really want to get into marketing. I am fascinated by how people use out-right lies and un-provable statistics to sell their products. The shampoo in our shower here (that Jacqueline bought for next-to-nothing because of deals and coupons at CVS, and she’s the best wife ever) says in bold font on the bottle “makes hair up to 75% smoother”
I’m no math guy, but I’m pretty sure that in order to have a percentage, you have to be able to quantify it. In order to quantify it, it has to have some objective standard. So “smoothness” can’t be measured, and thus can’t be given a percentage. There’s no such thing as a “smooth unit.”
That’s like saying “become 63% more popular in school” or “women are 12% more physically attractive after using this product…”
(…and if you didn’t get the connection with the title, watch this.)