The CCC Genome Project.

When Dr. Bill Bright founded Campus Crusade for Christ in 1951, his vision was to “reach the campus today, reach the world tomorrow.”  That vision worked itself out through an organizational DNA we’ve come to refer to by the three words “Win, Build, Send.”  Over the next few days I am going to be sharing what I believe those words mean, and how God is in the midst of doing a great work in and through CCC.  It is my goal to “map out” the structure of that corporate DNA.

Tomorrow we’ll start with “Win.”  See you then!