I might get some flack for this: but I think most SEO experts are con artists.
Sure, there’s room for legitimate folks who study Google (and other) algorithms. Some of them are extremely knowledgeable, and do great work.
But there is a serious undercurrent of snake-oil salesmen and half-baked “consultants” in the field.
Here’s my guess as to why, and a way to sift out the chaff.
Read the rest of this post over at the brand new WP Steward blog.