I was on the super-secret launch team for Jon Acuff’s new book START, which launched April 22nd 2013, and I think I just broke the first rule of launch team.
Here are my initial reactions to the book, having finished reading it last night. Full disclosure: I was given a free copy, but am under no obligation to give a positive review.
I’ll give you the one-word, one-sentence, and full-post versions. At whatever point I have convinced you, feel free to click on the “preorder now” link at the end of each segment. Those aren’t affiliate links, I don’t get anything for you buying the book.
There have been few books so intensely practical, applicable, visionary, and encouraging; from beginning to end Jon gives you both rails to run on and hilarious introspection—lessons from his own “journey to awesome.”
I’m clicking here to purchase.
The Long Version
I am what you might call “biased” because I went into this book expecting to love it. Mainly because I’ve read every book Acuff has ever written, and have loved them. But this one (and to a certain degree his previous, Quitter) is different. Acuff is coming into his own as a legitimate force in the already-crowded motivational/vocational non-fiction genre.
Where this book stands apart from what you might read elsewhere is that Jon Acuff comes across as a regular guy. So much so that I find it odd to write his full name hop over to this website. Even though we’ve never met, I feel like he’d say “don’t call me Acuff, call me Jon.”
Where most self-help gurus will tell you how amazing their life currently is (after they went through this simple 4 step process that you can get for only $199.95 + shipping), Jon is honest. His humor is self-deprecating, his tone is conversational, and his language treads the line between “I don’t have this all figured out” and “I have enough of it figured out to be a genuine help to you.”
START pairs nicely with Decisive by Chip and Dan Heath, which I am also currently reading. The two books taken simultaneously have been hugely helpful for me in my personal season of change. (ahem, those links at the top were made for clicking, and that’s just what they’ll do)
If you are already comfortably awesome, and living your dream, this book is not for you. If like me you find yourself longing for practical help getting from where you are to where you want to be, do yourself a favor and buy two copies of this book. One for you, and one for a friend to walk through it with you.