Tag: wpsteward

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Maketing to Fear vs. Educated Customers: a No-Brainer.

I have moved this post and lots of other WordPress posts over to my new site at https://wpsteward.com, where I will continue publishing helpful tips for website owners going forward.
I'd rather you be educated on how the web works and not be a customer than to be my customer just because you're afraid. Creative Commons Image Attribution
I’d rather you be educated on how the web works and not be a customer than to be my customer just because you’re afraid. Creative Commons Image Attribution

I don’t primarily sell web code; I sell peace of mind.

I could easily market to fear. Fear sells extremely well: just check out the 24-hour news channel to see what I mean. The quickest way to make money in maintenance or insurance is to create a boogeyman and then be the hero who saves the day.

But here’s the thing: I don’t need to market to some sort of irrational fear that the hackers are waiting around the corner from your website, ready to pounce. They’re probably not.

I just need to educate you on how the web works. Specifically, how WordPress works.

Read the rest of this post over at the brand-new WP Steward Blog

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Why You Should Avoid Blogger.com like a Crazy Ex-Girlfriend.

I have moved this post and lots of other WordPress posts over to my new site at https://wpsteward.com, where I will continue publishing helpful tips for website owners going forward.

Blogger.com is like your rich and slightly neurotic girlfriend Julie’s house: Great for visits, bad place to live.

When you live there, at first it’s a storybook! She pays for everything, lets you live there rent free, makes it easy for you to do what you want, and you can just keep adding stuff to your room. Everybody is so happy they don’t even consider reading the terms and conditions. Just sign them, you love that girl!

One day, you decide it’s time to get a new couch. You find a great deal on a dual-reclining model, and the store even delivers it to your place. Oddly, as it comes in the door, your loving girlfriend insists (mumbling something about you having agreed to it) on using a branding iron to sear “Julie loves Jason” on the wooden leg. A little weird, but also kinda cute, and you do love Julie, so why not? After all, she’s letting you live in this awesome house, rent-free.

Over time, each new piece of furniture gets that same treatment. She goes back and marks all the stuff you brought in from before you even knew her. She’s so cute and quirky.

But, inevitably, feelings change. You’re just not that into how things are working out, and you need some space. After a big fight, Julie offers to let you have all your stuff.

Read the rest of this post over at the brand-new WP Steward Blog

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What Icy Roads Reminded Me about Web Coding

I have moved this post and lots of other WordPress posts over to my new site at https://wpsteward.com, where I will continue publishing helpful tips for Website owners going forward.

When you are driving on an icy road in a neighborhood, it makes sense to only go as fast as you are comfortable running into something. This has been the lesson I’ve learned looking out my front window over the past few days.

This hill (outside my house) has been like a wonderful social experiment on how bad decisions are made on ice. Wife and 5-year-old son for scale.
This hill (outside my house) has been like a wonderful social experiment on how bad decisions are made on ice. Wife and 5-year-old son for scale.

The same can be said for web coding. Let me tell you a story about that (filed under “just this past week”):

It was a routine change to a theme, swapping out one image for another… and it turned everything purple.

Read the rest of this post over at the brand-new WP Steward Blog

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How to Vet an SEO Expert. (Hint: this works for almost any pro)

I have moved this post and lots of other WordPress posts over to my new site at https://wpsteward.com, where I will continue publishing helpful tips for Website owners going forward.
Snake Oil, Anyone? Creative Commons Image Attribution
Snake Oil, Anyone?
Creative Commons Image Attribution

I might get some flack for this: but I think most SEO experts are con artists.

Sure, there’s room for legitimate folks who study Google (and other) algorithms. Some of them are extremely knowledgeable, and do great work.

But there is a serious undercurrent of snake-oil salesmen and half-baked “consultants” in the field.

Here’s my guess as to why, and a way to sift out the chaff.

Read the rest of this post over at the brand new WP Steward blog.

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